atoj.gr

It is a project that started during the quarantine period and very quickly became a favorite habit of young and old alike. Athena Kyriakou and Julia Foka (founders) decided to make education, and the transmission of knowledge to their children, a lot more creative, a little faster, and very effective and fun.
The way they managed to do this was through the creation of special placemats, which are divided into themes and deal with classical subjects such as Mathematics, and Geography, or more creative subjects such as Christmas crossword puzzles or Olympian Gods.
It doesn’t take an expert to understand how much more enjoyable learning, and also reading for children, is made through more creative ways, such as the “AtoJ” souvenirs. Working with expert instructors and teachers, Ms. Kyriakou and Ms. Foka present their 100% made-in-Greece souplats and share important tips for young and old alike.
The tagline Moms to the Rescue was placed around the perimeter to make the whole logo more playful and embracing.
The color palette used was specific so that people with visual impairments could see the content.
The thought for the design is to simplify the images so that children can understand the content immediately.
This brand aims to make it easier for children to learn the lessons they do at school more enjoyably and even at lunchtime.
The brand started with 12 souplas and continues with the next ones which are related to many fields like history, arts, etc. Also apart from the suppositories, extra items like flashcards for young children are being prepared.

The idea behind the design was to make something pleasant to the consumer and to be reflected in the logo.
A smile that speaks to you, that refers to an emoticon, that can easily be used in digital applications, and that can be loved by young children.