Design of Alpha Bank’s Corporate Social Responsibility Identity

The program began in 2014, focusing on the donation of medical equipment to healthcare facilities in small and remote islands, which face greater healthcare inequalities due to distance and weather conditions. By 2021, the initiative expanded to include larger Greek islands as additional needs emerged.

The identity design embraced the bank’s color palette, with the main visual element being the cross, symbolizing health. Inside the cross, the islands and medical elements were illustrated to represent and enrich the initiative.