ΔΕΘ 2025 ΣΕΛΠΕ

For the first-ever participation of the Hellenic Retail Business Association (SELPE) at the Thessaloniki International Fair, I developed the complete visual communication under the central campaign message: “Greek Retail on the Front Line.”

The project included the full visual design of the exhibition stand, an A5 informational booklet presenting SELPE’s work and initiatives, branded tote bags with bold messaging, custom T-shirts, as well as a series of short animated videos created for social media use.

A special collaboration with Dimello added another branded touchpoint to the visitor experience, offering coffee to everyone visiting the stand, served in custom-designed paper cups created exclusively for SELPE’s presence at the fair.

A complete visual system designed to create a strong, consistent and memorable presence across every physical and digital touchpoint.